Top Gear motormouth Jeremy Clarkson has stuck the boot into his old enemy Piers Morgan saying his US talk show failed because "everyone hates him".
The BBC star, 53, hit out at the former Mirror editor after it emerged his CNN interview show had been cancelled due to poor ratings - and even claimed he knew six months ago that he was going to be dropped.
Clarkson, who once broke a finger punching Morgan at the British Press Awards, wrote in his Sunday Times column: "I heard that he was going to be dropped about six months ago.
"And have been sitting here for all of that time, loving his stupid Twitter boasts about his huge fame and lavish lifestyle, knowing that he didn't know what I knew.
"This was a show, remember, that was being aired round the world.
"Billions had the ability to watch it but few did.
"In fact, Morgan attracted a global audience smaller than the BBC daytime show Cash in the Attic.
"He's trying to argue his CNN show failed because the Americans didn't take kindly to his misguided attempt to spark a debate on gun control.
"Nonsense. His show failed because the viewers hated him.
"Everyone hates him.
"And that's a big problem when you are trying to play the fame game.
"You can upset some of the people some of the time and survive - thrive even.
"But if you upset all of the people all of the time, you will fail - and he has.
"And I couldn't help but notice that as the news broke, it stopped raining and the sun came out."
Morgan hit back at Clarkson on Twitter, saying: "Seriously, go buy tomorrow's @thesundaytimes and read @jeremyclarkson's diatribe.
"One of the all time great hissy fits.
"Hilarious."
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