Report ranks RCCG high in social media use

 

A 2013 Social Media Report by Alder Consulting, a creative online intelligence firm, has ranked the Redeemed Christian Church of God as number one in its faith category.

According to the report, the RCCG beat the Daystar Christian Centre and the Elevation Church to emerge as the leading religious organisation that is “effectively” using social media to reach its audience.

Also, the report ranked RCCG’s General Overseer, Pastor Enoch Adeboye, who has a combined online following of 1,823,846 on Facebook, Twitter, YouTube and Google+, as the cleric with the most prolific use of social media.

Senior Pastor of Daystar Christian Centre, Rev. Sam Adeyemi, and the Presiding Bishop, the Living Faith Church, David Oyedepo, were first and second runners-up, respectively.

The rankings were based on a public poll and judgment of a team of experts who assessed brands, organisations and individuals who use “social media effectively in Nigeria.”

 

 The experts, who worked on the nominations made by 1, 378 tech-savvy individuals drawn from different parts of the country, include Google Communications and Public Affairs Manager for Anglophone West Africa,  Taiwo Kolade-Ogunlade; Business Lead/ Chief of Staff to Facebook’s Vice President (Global Marketing Solutions), Morin Oluwole; and ICT Development Consultant, Gbenga Sesan.

 In the policy category, a former Minister of Education, Dr. Obiageli Ezekwesili, towered above political economist, Prof. Pat Utomi, and Minister of Finance and Coordinating Minister for the Economy, Dr. Ngozi Okonjo-Iweala, in the ranking.

In the governance ranking, the Ekiti and Lagos State Governments tied in the top spot as the Federal Inland Revenue Service came second.

 Other government institutions that were recognised in the governance category are the Independent National Electoral Commission and the Osun State Government.

Guaranty Trust Bank beat the United Bank for Africa and First Bank of Nigeria to second and third place, in the banking category.

 GTB was acknowledged for its use of social media in customer service, consumer engagement, and its online visual appeal.

Multi-millionaire investor and philanthropist, Tony Elumelu, emerged winner in two categories for deploying the new media in encouraging entrepreneurship and business orientation among Nigerian youths.

In the foreword to the report, the Founder and Principal, Alder Consulting, Mr. Leke Alder, said the compilation of the report was to encourage the use of social media for public good.

According to him, the strength of social networks has grown “exponentially”, thereby making them serve as the voice to the voiceless citizens of Nigeria.