University students are being urged to urinate in the shower in a bid to save water.
They want the university's 15,000 students to take their first wee of the day while having their morning shower.
Mr Dobson, 20, said the idea could "save enough water to fill an Olympic-sized swimming pool 26 times".
The pair want those taking part to pledge their allegiance on Facebook and Twitter and have offered gift vouchers to the first people to join the challenge.
Mr Dobson said: "We've done the maths, and this project stands to have a phenomenal impact.
"Imagine how big an impact it could have if we could get everyone in East Anglia, or even the UK, to change their morning habits.
"The campaign has been really divisive - people either seem to love it or hate it," added Mr Dobson.
"We're trying to challenge conventional behaviour, to start a debate on a resource that we largely take for granted."
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