Money can Buy you Love

Research suggests that the higher your income the more likely to are to have found love – often more than once.

A study published to coincide with Valentine’s Day found that just 4 per cent of people with an annual income of more than £50,000 have never found love. However, the proportion of loveless increases as you go down the income brackets, reaching 17 per cent for those with less than £9,500.

The research by retail analysts Mintel also found that those with an income of over £50,000 were most likely to have fallen in love five times or more during their lifetime.

 And it suggests that people from all walks of life tend to have more partners than in the past, at least partly encouraged by a disposable attitude to relationships encouraged by celebrity culture.

The researchers found that people are taking an increasingly scientific approach to finding a partner by using dating websites, which match interests, rather than leaving love to chance. This may help explain why wealth equates to finding love.

Historically, the workplace and nightclubs might have been the most obvious route to finding a partner. Today, a free dating website tops the list.